Textbook Notes (369,072)
Canada (162,366)
MGMA01H3 (184)
Aggrawal (13)
Chapter 2

A+ Notes: Ch. 2

3 Pages
146 Views

Department
Management (MGM)
Course Code
MGMA01H3
Professor
Aggrawal

This preview shows page 1. Sign up to view the full 3 pages of the document.
Description
Ch 2 Company and Marketing StrategyCompanywide Strategic Planning Defining Marketings RoleNASCAR customer driven strategycreate long lasting relationshipsstrategic planningdevelopingmaintaining strategic fit bw orgns goalscapabilitieschanging market opportunitiesfocus on LT survival and growthsets stage for rest of planningmission statementorgns purposewhat it wants to accomplish in larger enviromarketorienteddefined in terms of basic customer neednot just We sellbe the best inindustrynot to make more salesprofithow can co make contribution to worldex Google organize worlds info and make it universally accessiblemission needs to be translated to objectives for current periodDesigning the Business Portfoliobusiness portfoliocollection of business and products that make up companyguided by mission statementobj fit cos strengthsweaknesses to opportunitiesportfolio analysismgmt evaluates strategic business units SBUsSBUs can be division product line indiv productgrowthshare matrix BCGevaluate in terms of market growthmarket shareStarQuestion markNeed he
More Less
Unlock Document

Only page 1 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit