MGMA01H3 Chapter 1: Week 1 - Chapter 1

4. One trend in marketing is that companies are considering customer lifetime value, beyond each individual sale. These companies are said to have a orientation. a) corporate social responsibility b) relationship marketing c) experiential marketing d) lifetime value e) triple bottom line

Which of the following is not an activity in the porter's value chain?

a) Inbound logistics.

b) Customer service.

c) Marketing and sales.

d) Administration.