Textbook Notes (363,452)
Canada (158,372)
MGMA01H3 (184)
Chapter 3

Week 2 - Chapter 3

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University of Toronto Scarborough
Management (MGM)
Alison Jing Xu

1 P a g e M G T B 0 4 W e e k 2 Chapter 3 Analyzing the Market Environment (pg. 71 97) - ;074[81,LO:7094,,5994L987,5LO.K,3JL3J2,7N09L3J03;L7432039708:O90L3,30,7 bankruptcy in 2001 which they overcame by changing their image and services which suited the changing technological world - .425,38marketing environment consists of the actors and forces outside marketing 9K,9,110.92,7N09L3J2,3,J020398,-LOL994-:LO,32,L39,L38:..0881:O70O,9L438KL58 with target customers - Marketing environment is made up: o Microenvironment consists of the actors close to the company that affects its ability to serve its customers (e.g. the company, suppliers, marketing intermediaries, customer markets, competitors, and publics) o Macroenvironment consists of the larger societal forces that affect the microenvironment (e.g. demographic, economic, natural, technological, political, and cultural forces %K0425,38L.7403;L7432039 - Marketing success cannot be done alone and will require building relationships with other company departments, suppliers, marketing intermediaries, customers, competitors, and ;,7L4:85:-OL.8ZKL.K.42-L30942,N0:59K0.425,38;,O:00OL;07309Z47N The Company - When designing marketing plans, marketing management must take other company groups into account (e.g. top management, finance, accounting, R&D, operations, purchasing) - All functions should work in harmony to provide superior customer value and relationships Suppliers - Suppliers are an important link since it provides the resources needed by the company to produce its goods and services (can seriously affect marketing) - Supply shortages or delays, labour strikes, and other events can cost sales in the short run and damage customer satisfaction in the long run - +4200549,.9L;0O84OL.L989K0;4L.0419K08:55OL07 970,98:55OL078,85,793078 8L3.0 it provides suppliers important feedback that they can improve on and hosts regular international supplier workshops which factory leaders can attend Marketing intermediaries - Marketing intermediaries help the company promote, sell, and distribute its products to final buyers, includes: o Resellers distribution firms which help the company find customers or make sales to (e.g. wholesalers and retailers like Wal-Mart, Winners, Home Depot) o Physical distribution firms help company stock and move goods from their points of origin to their destinations o Marketing services agencies are the marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets o Financial intermediaries includes banks, credit companies, insurance companies, and other businesses which help finance insure against the risks from buyingselling - ,7N09L3JL390720L,7L08,O841472,3L25479,39.42543039419K0.425,384;07,OO value delivery system and marketers today, recognize the importance of working with their www.notesolution.com
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