MGMA01H3 Chapter 6: Week 3 - Chapter 6

is the term that describes the actions a person takes in purchasing and using products and services. a) Marketing b) Market Research c) Consumer behaviour d) Consumer management

3. The level of that a consumer has in a particular purchase depends on the personal, social and economic consequences of that purchase to the consumer. a) decision making b) involvement c) cognitive dissonance d) time dedicated

.. is a measure of behaviors by consumers in response to changes in the price and other variables.