Textbook Notes (368,875)
Canada (162,227)
MGMA01H3 (184)
Chapter 3

Chapter 3 Notes-Analyzing the Marketing Environment.docx

2 Pages
Unlock Document

Management (MGM)
Alison Jing Xu

Chapter 3 Marketing Environment: actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers Microenvironment-actors close to the company that affect its ability to serve customers- the company, suppliers, marketing intermediaries, customer markets, competitors, and publics Marketing intermediaries: firms that help the company promote, sell and distribute its products to final buyers  Resellers are distribution channel firms that help the company find customers and makes sells to them  Physical distribution firms: help the company stock and move goods from their points of origin to their destinations  marketing services agencies: companies that help the company target and promote its products to the right markets  Financial intermediaries: banks, credit companies, insurance companies, other businesses that help finance transactions or insure against the risks associated with buying/selling goods Public: any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives  financial publics: influences company's ability to obtain funds  media publics: carries news, features and editorial opinion  govt publics: management must take government developments into account  citizen-action publics: marketing decisions may be questioned by consumer organizations, enviro groups etc  local publics: neighbourhood residents and community organizations  general public: company needs to be concerned about the general publi
More Less

Related notes for MGMA01H3

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.