Textbook Notes (369,036)
Canada (162,360)
MGMA01H3 (184)
Aggrawal (13)
Chapter 5

Ch. 5 Notes

2 Pages
134 Views
Unlock Document

Department
Management (MGM)
Course
MGMA01H3
Professor
Aggrawal
Semester
Winter

Description
April 24, 2011 4:28 PM W6.Ch5 MarketingInformationandConsumerInsight In order to understand the needs of consumers and to develop a competitive advantage, mar- keters need meaningful research. Marketing Information Systems (MIS) help to assess in- formational needs, develop the needed information and help decision makers analyse. How- ever, not all data that is available from MIS is relevant and not all information is accessible by MIS. Marketers can obtain the needed information through 1) Internal data 2) Marketing intelli- gence and 3) Marketing research Internal Data: Data obtain from internal company sources However, some of the available information may not be suitable for marketing and the program is expensive to maintain Marketing Intelligence: Systematic collection and analysis of publicly available da
More Less

Related notes for MGMA01H3

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit