MGSC01H3 Chapter Notes - Chapter 4: North American Free Trade Agreement, Switching Barriers, Scop
30 Dec 2011
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Chapter 4 exploring the external environment macro and industry dynamics. Notes in the broadest sense, the external environment consists of a wide array of economic and socio-political factors in the narrowest sense, the external environment is the specific market arenas that the firm has chosen in its strategy. Macro environment: macro environment refers the larger political, economic, social, technological, environmental, and legal issues that confront the firm. 3) should consider the relevance of each of the pestel factors to the particular context identify and categorize the information that applies to these factors analyze the data and draw conclusions. Is the government involved in trading agreements such as eu, How do the activities of international pressure groups (e. g. , Are there environmental-protection laws: what are the regulations regarding waste disposal and energy. Markets homogenous customer needs global customer needs global channels transferable marketing approaches. Industry analysis globalization evolution of distinct geographic product markets into a state of globally interdependent product markets.
