MGTA01H3 Chapter Notes - Chapter 6-9: Reinforcement, Fide, Performance Appraisal
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MGTA01H3 Full Course Notes
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It should include some statement about the company"s core values and its commitment to ethical behaviour: kinds of goals, long term goals -goals set for extended periods of time typically five years or more into the future. There are different corporate level strategies that a company might pursue including concentration, growth, integration and diversification and investment reduction. Concentration involves focussing the company on one product or product line. The main advantage of a concentration strategy is that the company can focus its strengths on the one business it knows well. V. main disadvantage is the risk inherent in putting all o one"s eggs into one basket. Growth focuses on the internal activities that will results in growth. Market penetration - boosting sales of present products by more aggressive selling in the firm"s current markets. Product development developing improved products for current markets. Expanding operations in new geographic areas or countries. Integration focus on external activities that results in growth.
