Textbook Notes (362,812)
Canada (158,056)
MGTA01H3 (583)

Ch 6&7 Notes

11 Pages
Unlock Document

University of Toronto Scarborough
Management (MGT)
Chris Bovaird

www.notesolution.comOperational Plans: set short-term targets for daily, weekly, or monthly performance (middle- and lower level managers) Levels of Strategies: 1) Corporate-Level Strategy: Identifies the various businesses that a company will be in, and how these businesses will relate to each other Concentration Strategy: focusing the company on one product or product line o Examples: McDonalds o Advantage: company can focus on its strengths o Disadvantage: risk of having all the eggs in one basket Growth: internal activities to grow use a number of strategies listed below o Market Penetration: boost sales of present products by more aggressive selling in the firms current markets o Product Development: developing improved products for current markets o Geographic Expansion: expanding operations in new geographic areas Integration: external activities which result in growth o Horizontal Integration: acquiring control of competitors in the same market with the same product o Vertical Integration: owning the inputs to the firms processes or the channels through which the products or services are distributed Diversification: expanding into related or unrelated productsmarkets o Related diversification vs. conglomerate diversification Investment Reduction: reducing the a companys investment in one or more lines of business o Retrenchment: reduction of activity and operation o Divestment: selling or liquidation of a part of a business 2) Business-LevelCompetitive Strategy: Identifies the ways a business will compete in its chosen line of products or services Cost Leadership: becoming the low cost leader in an industry Differentiation: a firm seeks to be unique in its industry Focus: selecting a market segment and serving the customers in that market niche better than competitors www.notesolution.com
More Less

Related notes for MGTA01H3

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.