MGTA02H3 Chapter : Chapter notes

73 views6 pages
ivanzh686 and 40070 others unlocked
MGTA02H3 Full Course Notes
1
MGTA02H3 Full Course Notes
Verified Note
1 document

Document Summary

Pricing and distributing goods and services pricing: deciding what the company will receive in exchange for its product pricing objectives: goals that producers hope to attain in pricing products for sale profit maximizing objectives. Pricing to meet business objectives (profit maximizing; market share, survival) : company must set price at a level where it makes maximum profit for each item, and sells the maximum number of items (ex. Senators raising prices when playing division rivals) consumer (no wholesaler); easy comparison shopping; joining forces for greater purchasing power is easier for businesses and consumers. : companies use prices to establish market share; lower prices likely means more people will be willing to try new product. Lowering price in order to get a larger market share. John deere priced agricultural equipment low enough to ensure survival. Pricings strategies (new products, old products) pricing existing products.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents

Related Questions