MGTA02H3 Chapter 9: book notes for chapter 9

1. Why do organizations use market segmentation? a) Segment marketing has proven to be the most successful approach over time b) Organizations have limited resources c) To have a clear understanding of the target market d) Both a) and c) e) Both b) and c)

3. An advantage of using incumbents to collect information about jobs is that they are: a) good at making comparisons across jobs. b) experienced and familiar with the job. c) a neutral source of job information. d) good at understanding new jobs and jobs that do not currently exist. e) motivated to provide accurate assessments of their jobs.