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is the term that describes the actions a person takes in purchasing and using products and services. a) Marketing b) Market Research c) Consumer behaviour d) Consumer management
1. A marketing manager makes decisions about the following factors: product, price, promotion, and place. These factors are known as the: a) Environmental factors b) Marketing program c) Marketing mix d) Marketing concept e) Marketing process
4. One trend in marketing is that companies are considering customer lifetime value, beyond each individual sale. These companies are said to have a orientation. a) corporate social responsibility b) relationship marketing c) experiential marketing d) lifetime value e) triple bottom line
