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Canada (162,411)
MGTA02H3 (363)
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Chapter 6

Chapter 6.docx

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Management (MGT)
Course Code
H Laurence

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MGTA04 Chapter 6 The 4PsProductFeatures the qualities both tangible and intangible that a company builds into its products Value package product marked as a bundle of valueadding attributes including reasonable costIn buying a product consumers are also buying an image and a reputation 2 types of buyers buyers of consumer products and buyers of industrial products Classifying Consumer Products Convenience goods services relatively inexpensive consumer goods or service that are bought and used rapidly and regularly causing consumers to spend little time looking for them or comparing their prices Ex milk newspaper fastfoodShopping goods services moderately expensive consumer goods or services that are purchase infrequently causing consumers to spend some time comparing their prices Ex stereos tires insuranceSpecialty goods very expensive consumer goods or service that are purchased rarely causing consumers to spend a great deal of time locating the exact item desiredClassifying Industrial Products Expense item relatively inexpensive industrial goods that are consum
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