Textbook Notes (369,140)
Canada (162,411)
MGTA02H3 (363)
H Laurence (23)
Chapter 6

Chapter 6.docx

3 Pages
66 Views

Department
Management (MGT)
Course Code
MGTA02H3
Professor
H Laurence

This preview shows page 1. Sign up to view the full 3 pages of the document.
Description
MGTA04 Chapter 6 The 4PsProductFeatures the qualities both tangible and intangible that a company builds into its products Value package product marked as a bundle of valueadding attributes including reasonable costIn buying a product consumers are also buying an image and a reputation 2 types of buyers buyers of consumer products and buyers of industrial products Classifying Consumer Products Convenience goods services relatively inexpensive consumer goods or service that are bought and used rapidly and regularly causing consumers to spend little time looking for them or comparing their prices Ex milk newspaper fastfoodShopping goods services moderately expensive consumer goods or services that are purchase infrequently causing consumers to spend some time comparing their prices Ex stereos tires insuranceSpecialty goods very expensive consumer goods or service that are purchased rarely causing consumers to spend a great deal of time locating the exact item desiredClassifying Industrial Products Expense item relatively inexpensive industrial goods that are consum
More Less
Unlock Document

Only page 1 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit