Textbook Notes (363,597)
Canada (158,456)
MGTA02H3 (361)
Chapter 9

Chapter 9

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University of Toronto Scarborough
Management (MGT)
Chris Bovaird

Chapter 9 The 4 Ps - Place THE DISTRIBUTION MIX Distribution mix is the combination of distribution channels a firm selects to get a product to end-users. Intermediaries and Distribution Channels Intermediary (middleman) is any individual or firm other than the producer who participates in a products distribution. Generally classified as: o Wholesalers are intermediaries who sell products to other businesses, which in turn resell them to the end-users. o Retailers are intermediaries who sell products to end-users. Distribution of Consumer Products A distribution channel is the path a product follows from the producer to the end- user. Direct Distribution of Consumer Products Direct channel is a distribution channel in which the product travels from the producer to the consumer without passing through any intermediary. The direct channel is also prominent on the internet. Retail Distribution of Consumer Products In this channel, producers distribute products through retailers. Wholesale Distribution of Consumer Products Wholesalers entered the distribution network to perform the storage function. Distribution Through Sales Agents or Brokers Sales agent (broker) is an independent business person who represents a business www.notesolution.com
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