MGTA35H3 Chapter : Module 8
10 Oct 2011
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How do i identify reader benefits: consider your readers" needs take priority are more relevant to audience, translate features into benefits. Best-known analyses: maslow"s hierarchy of needs lower-level needs. A product or idea can meet needs on several levels focus on ones that. Different features may benefit different subgroups in your audience. To develop benefits, think about specific details of each one to elaborate on. Use to describe the problem your product will solve. Works best early in the message to catch readers" attention. Use subjunctive verbs or maybe or perhaps to prevent miscommunication. How do i decide which benefits to use: use at least one benefit for each subgroup in your audience, use intrinsic benefits. Intrinsic benefits/rewards: natural outcomes of doing something, or using a product: appeal to our need to feel good about ourselves. Extrinsic benefits: added on ; do not necessarily come from using the product, or doing the action.
