Textbook Notes (367,844)
Canada (161,454)
MGTA36H3 (62)
J Howard (57)
Chapter 2

Chapter Two Notes

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Department
Management (MGT)
Course
MGTA36H3
Professor
J Howard
Semester
Summer

Description
Chapter 2 PAL (Purpose, Audience, Logistics) PURPOSE: informative, persuasive, special occasion 1) Informative Speech: clear & effective information, capture your listeners attention & want them to retain the information 2) Persuasive Speech: used to generate action by the audience or to influence behavior. Can use a logical approach, feeling and emotion, or the speakers credibility to appeal to an audience 3) Special Occasion Presentations: welcome, introductory, acceptance, or exit speech AUDIENCE: who is your audience? Demographics, psychographics, attitudes, learning styles, & identification of the decision makers 1) Demographics: age, education, occupation, socioeconomic group, marital status used to avoid offending people (language, examples, illustrations, humour, information) Demographic Audience Profile: Malesfemales & percentage of each
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