MGTA36H3 Chapter Notes - Chapter 002: Psychographic
Document Summary
Getting to know your pal (purpose, audience, logistics) 3 types of purposes: informative, persuasive, or special occasion. Objective is for information to be related as clearly and effectively as possible. You want material to be interesting to capture listener"s attention and for them to retain information. Used to generate action by the audience or influence behavior. Can be used in a logical approach, feeling and emotion, or speaker"s credibility to appeal to the audience. Anything from welcome speech, introductory speech, acceptance speech, or exit speech. Once you have determined the type of presentation you will be giving, identify whom you will be speaking to. Who are they and what do they expect from you. When you are able to choose the topic yourself, knowing who composes the audience will let you select a subject that interests as many members as possible.
