Textbook Notes (368,566)
Canada (161,966)
MGTA36H3 (62)
J Howard (57)
Chapter 2

Speaking Your Way To The Top - Chapter 2

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Management (MGT)
J Howard

MGTC36 Speaking Your Way To The Top Chapter 2 Chapter 2: Getting to Know Your PAL (Purpose, Audience, Logistics) o Purpose: Telling And Selling Three Types of Purposes - Your business presentation will probably fall into one of three types of purposes: informative, persuasive, or special occasion - The Informative Speech (most likelycommon throughout your career) Given to share information with others Objective is for the information to be related as clearly and effectively as possible <4:Z,394:72,907L,O94-0L3907089L3J034:JK94.,59:704:7OL8903078 attention and you want them to retain the information E.g. talking about your company to prospective employees - The Persuasive Speech Used to generate action by the audience or to influence behaviour ,3:80,O4JL.,O,5574,.K100OL3J,30249L43479K0850,N078.70L-LOL9 to appeal to an audience Successful speech will draw from all 3 approaches in varying degrees depending on your style E.g. persuading your boss to give you a raise or a bank to give you a loan - Special Occasion Presentations Can be anything from a welcome speech, an introductory speech, an acceptance speech, or an exit speech (can occur at a retirement dinner, a birthday luncheon, an award ceremony, a sports banquet) o The A In PAL Refers To Yo
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