MGAD40H3 Chapter Notes - Chapter 2: Deferral, Functional Skills Qualification, Performance Measurement

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Corporate strategy: the way that a firm attempts to maximize the value of the resources it controls. The focus is on where corporate resources will be invested. Business strategy: how to compete in defined product markets. Before managers develop specific business strategies, they must analyze and understand: the competitive market dynamics in their industry. Relating the internal strengths and weaknesses of the firm to external opportunities and threats in the marketplace: their own firm"s resources and capabilities. Five forces: the five forces analysis provides a useful framework and checklist for analyzing the competitive dynamics of any given industry. The five forces that determine the degree and nature of competition are: customers, suppliers, substitute products, new entrants, competitive rivalry. Assets: a resource, owned or controlled by the entity, the bank, and inventory. Resource: a strength of the business embodied in the tangible or intangible assets that are tied semi permanently to the firm.

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