MGHB02H3 Chapter 8: Chapter_8

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15 May 2011
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groups exert influence over the attitudes and behavior of their individual members as a result of social influences, people often feel or act differently from how they would as independent operators. social settings especially in groups, people are highly dependent on others, this dependence sets the stage for influence to occur. Information dependence: reliance on others for information about how to think, feel and act. people are often motivated to compare their own thoughts, feelings and actions with those of others as a means of acquiring info about their adequacy. The effects of social info can be very strong and exerting influence over others as objective reality. group members are sensitive to the rewards and punishments it has at its disposal. people are dependent on the effects of their behavior as determined by the rewards and punishments provided by others. effect dependence: reliance on others due to their capacity to provide rewards and punishment.

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