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Chapter 3

MGTB23 Chapter 3 Study Guide


Department
Management (MGH)
Course Code
MGHB02H3
Professor
Hugh Mac Donald
Chapter
3

Page:
of 6
CH 3

Perception  !
"
1.The Perceiver
#Perceivers experiences, needs and emotions affects the perception of the target
#Perceptual defence: when the perceptual system defends the perceiver
against unpleasant emotions - "see what you want to see" "hear what you want
to hear"
1.The Target
#Perception involves interpretation and the addition of meaning to the target
#Providing more information to the target may not improve perceptual
accuracy
1.The Situation
#The situation adds information about the target
#Perceiver and target may stay the same, but perception of the target changes
as situation changes
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Personal identity,')!))-.*'.
Social identity *!)'-.'/.
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!!)( ))1(!
8)'/!/9
: )!))(!)')
Perception is selective)(().+!!'/
(())))/
Perceptual constancy)! +/
Perceptual consistency')..)(
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66
Primacy effect+!)''/)( 
Recency effect+!)'))' 
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central traits(!!()'!
)
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Implicit personality theories'!*+!)!'/
)!))!40!/!!+2'!
'*( 3)
Projection ' !'2! '.*!
!!('!
Stereotyping'1'))').
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/'+!+72+ )!*3*'!'
)(
65;<5%;
Attribution ) 4''7*!
Dispositional attribution : !)7,'/'')
)!))4'*!
Situational attribution : *'(!!4')
(')4'*!
Consistency cues*).!+7*!)
!(!
(/!,./' */'
'/))/)
Distinctiveness cues*).!+
*!)/(
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Highly distinctive behaviour3 !*!!
(()!*!.'/!)
8'9
Not very distinctive behaviour3 7 (')!
!*!*!))/(
8'9
*)
!-*.)3+2*.+'/*
!'/)*!.'+)*!.)
;/ )!)(!'/! .!
%'*
=-*.)3+2*.+'/*
/)*!.!!)*!.)
*!
;/ )!)(! >!
'*
?''/-' *.)3+2' *.!+'/'
*
!'/)*!.!!)*!.)
*))3!''
6*
Fundamental attribution error: 2@ (!.+
 !1'*
*)!)''.+''/
*!'/2(840)!'!
+2')9!)2+'!+!/ /)'+!
Actor-observer effect: +!)*7+!)(!
)7*!(('/
40! !'''.*!!
(('/
*+'''*')+!'*.+!')
+''4'!)+!'*37+2
'*'
Self-serving bias: 2)())/('
!))))+''2')!2
')
! !*!+''*' '()
/*'/
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