MGHB02H3 Chapter 3: ch3a_

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12 Dec 2010
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Target -> providing more info about the target doesn"t necessarily will improve perceptual accuracy. Situational context in which perception is occurring add info about the target: each component influences perceiver"s impression or interpretation of target. Bruner"s model of the perceptual process: an example. The tendency for a perceiver to rely on first impressions; has a lasting impact; a form of selectivity, and its lasting effects illustrate the operation of constancy: recency. The tendency to rely on recent cues or last impressions: central traits. Reliance on personal characteristics of the target that are of interest to the perceiver. Common trait: phsycial appearance (attractive ppl employment potential, being chosen as business partner, given good performance evaluation , promoted ; taller and more attractive ppl paid more) Theories people have about which personality traits go together. Hardworking ppl will be honest; ppl of average intelligence be most friendly: projection. Attribution of one"s own thoughts & feelings to the target.

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