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Chapter 3


Management (MGH)
Course Code

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Person Perception in Human Resources
Perceptions play an important role in human resources in areas such as:
The employment interview
Structured, semi-structured, and unstructured interviews
Validity of the interview improves when interviewer conduct a
more structured interview
Factors threaten the validity: 1) applicants are usually
motivated to present an especially favourable impression of
themselves 2) interviewers have a tendency to exhibit primacy
Perceptual tendencies at work in interviews 1) Negativity Bias
interviewers tend to give less importance to positive
information about the applicant. Interviews get more feedback
about unsuccessful hiring thank successful hiring (why did u
send me that idiot?!) 2) Contracts effects sometimes occur in the
interview applicants who have been interviewed earlier affect
he interviewers perception of a current applicant..comparing
Structured interview involves 4 dimensions:
Evaluation standardization
Question sophistication
Question consistency (extend to which interviewer ask
same question in same order for every candidate)
Rapport building (extend to which interviewer does not
ask personal questions unrelated to the job)
Biases affecting interviews
Primacy effect
Negativity bias
Contrast effects

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Cognitive limitations
Applicant perceptions of recruitment & selection
Signalling theory: job applicants interpret their recruitment
experiences as cues or signals about what it is like to work in an
Organizational justice theory: job applicants form more positive
perceptions of the selection process when selection procedures
are perceive to be fair and are more likely to view the
organization favourably and to have stronger intention to accept
a job offer and recommend the organization to others
The performance appraisal
Objective and subjective measures
Objective measures= measures that doesnt involve a
substantial degree of human judgment
When objective indicators of performance do exist, they
are often contaminated by situational factors
Organizations must often rely on subjective measure of
effectiveness, however, the employees job activities cannot
be monitored directly (eg. A police sergeant cant ride
around in six squad cars at the same time)
Errors in Subjective Ratings

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Leniency- the tendency to perceive the job performance of
rates as especially good
Harshness- tendency to perceive the job performance of
rates as especially ineffective
Central tendency- the tendency to assign most rates to
middle range job performance categories
Halo effect: the rating of an individual on one trait or
characteristic tends to colour ratings on other traits or
characteristics (eg. A manager might rate an employee as
frequently late for work, and this might in turn lead her
to devalue the employees productivity and quality of
Similar to me effect: a rater gives more favourable
evaluations to people who are similar to the rater in
terms of background or attitude
Ratings are a function of:
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