MGHB02H3 Chapter Notes - Chapter 8: Organizational Commitment, W. M. Keck Observatory, Job Satisfaction

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15 Apr 2012
Chapter 8- Social Influence, Socialization, and Culture
Information Dependence and Effect Dependence (2 forms of social dependence)
Information Dependence: reliance on others for info about how to think, feel, and act.
Effect Dependence: reliance on others due to their capacity to provide rewards and
* Both contribute to conformity to norms.
- Consequence of info and effect dependence is tendency for group members to conform
to social norms that have been established by the group
-group members are dependent -> oriented toward enforcing group norms
Motives for Social Conformity
Compliance: conformity to a social norm prompted by the desire to acquire rewards or
avoid punishment.
-simplest, most direct, primarily involves effect dependence.
- adjusts behaviours, but does not subscribe to beliefs, values, attitudes that underlie the
- Ex. Convicts conform to formal prison norms out of compliance
Identification: conformity to a social norm prompted by perceptions that those who
promote the norm are attractive or similar to oneself.
-person sees their self as similar to other organizational members and relies on them for
-ex. A newly promoted executive might attempt to dress and talk like her successful,
admired boss.
Internalization: conformity to a social norm prompted by true acceptance of the beliefs,
values, and attitudes that underlie the norm
-person is no longer conforming simply because of social dependence.
- Conformity occurs because it is seen as right, NOT because it achieves rewards
(conformity due to INTERNAL not external forces).
- Ex. Religious leaders conform to norms of their religion.
The Subtle Power of Compliance
-PROBLEM: compliant person is doing something that is contrary to the way he/she thinks
or feels. This arouses a certain tension. Reduce- by ceasing conformity.
Ex. Ppl without religious beliefs might agree to be married in a church to please others.
Socialization: process by which ppl learn the attitudes, knowledge, and behaviours that
are necessary to function in a group or organization.
-primary means by which orgs communicate the orgs culture and values to new
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