MGHD27H3 Chapter 10: Textbook Notes - Chapter 10
Document Summary
The university of guelph believes in the importance that good electronic and face-to-face communication depends on the size and culture of a university. Communication is the process by which information is exchanged between a sender and a receiver. Interpersonal communication is the exchange of information between people and the simplest prototype is a one-on-one exchange between two individuals. The sender must encode his or her thoughts into some form (e. g. writing, speech) that can be transmitted (e. g. via email, face-to-face, or voicemail) to the receiver. The receiver must perceive the message accurately (e. g. reading memo) and accurately decode it to achieve understanding (e. g. uses online catalogue to understand). Then receiver will provide feedback to the sender (e. g. may send copy of an order) Communication model points out the complexity of the communication process and how errors can occur which leads to ,,. 41. 47708543/03. 0-0900390803/07839,94:98. Encoding and decoding can be more prone to error if message is ambiguous or emotional.
