MGMA01H3 Chapter Notes - Chapter 2: Swot Analysis, Tim Hortons, Market Segmentation

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They need heavy investment to finance rapid growth. When their growth slows down, they turn into ________: stars; cash cows, stars; question marks, dogs; cash cows, question marks; dogs, cash cows; stars, ________ are low-growth, high share businesses or products. They: ______ generate a lot of cash that the firm uses to pay its bills and support other. _______: financial issues instead of the customer, the future instead of the present, the customer instead of suppliers, the present instead of the future, the past instead of the present. __: a common practice among marketers is to identify and develop new markets for their existing products. Product and place are: ______ called ________ and ________, respectively, customer solution; convenience, communication; customer solution, communication; convenience, customer cost; convenience, convenience; customer solution, in the marketing management functions, a swot analysis should, ______ ___ on in which specialist s head different marketin g activities.

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