MGMA01H3 Chapter Notes - Chapter 6: Cognitive Dissonance, Selective Exposure Theory, Reference Group
25 Sep 2013
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Consumer buyer behaviour: the buying behaviour of final consumers- individuals and households that buy goods, services for personal consumption. Consumer market: all individuals and households that buy or acquire goods and services for personal consumption. Culture: set of basic values, principles, wants and behaviours learned by a member of a society from family and other important institutions. Subculture: group of people with shared value systems based on common life experiences and situations. Social class: relatively permanent and ordered divisions in a society whose members share similar values, interests and behaviours. Group: two or more people who interact to accomplish individual or mutual goals opinion leader: a person in a reference group who because of special skills, knowledge, personality, or other characteristics, exerts social influence on others. Online social networks: online social communities: blogs, social networking websites, and even virtual worlds-where people socialize or exchange information or opinions. Family: most important consumer buying organization in society.
