MGMA01H3 Chapter 14: Chapter 14 Notes
Document Summary
Communications must be planned and blended into carefully integrated marketing communications programs. Good communication is crucial element in a company"s efforts to build profitable customer relationship. Mass marketing selling highly standardized products to masses of customers. Integrated marketing communication (imc) carefully integrated and coordinating the company"s many communications channels to deliver a clear, consistent and compelling message about the organization and its products. Imc leads to a total marketing communications strategy aimed at building strong customer relationships by showing how the company and its products can help customers solve their problems. Imc ties together all of the company"s messages and images: marketing communication director who has overall responsibility for the company"s communications efforts this helps to produce better communications consistency and greater sales impact. Steps i n developing effective marketing communications www. notesolution. com. Immediate and customized: messages can be prepared very quickly and can be tailored to appeal to specific customers.
