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Chapter 3

MGMA01H3 Chapter Notes - Chapter 3: Natural Environment, Telecommuting, Millennials


Department
Management (MGM)
Course Code
MGMA01H3
Professor
Cindy Chan
Chapter
3

This preview shows pages 1-2. to view the full 8 pages of the document.
Chapter 3
ANALYZING THE MARKETING ENVIRONMENT
Marketing environment – 




Microenvironment – 


Macroenvironment –


THE MICROENVIRONMENT












o





o
o !



"
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Marketing intermediaries – #
#
#
#
##

o$


#
##


#

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





&
o'#%

(
Public – 
%
)
o#
*
o
&%
o
+
o
%

o 


&%
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o


o!

"###$



,

-)
o

o%

o#
o


o!

THE MACROENVIRONMENT



THE DEMOGRAPHIC ENVIRONMENT
Demography – %



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
, (
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