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MGMA01H3 (200)
Chapter 4

MGMA01H3 Chapter Notes - Chapter 4: Brand Valuation, Brand Equity, Registered Trademark Symbol


Department
Management (MGM)
Course Code
MGMA01H3
Professor
Cindy Chan
Chapter
4

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Chapter 4
BRANDING STRATEGY: BUILDING STRONG BRANDS







oBrand equity – 

o 
o!


oDifferentiation – 
oRelevance –
oKnowledge –
oEsteem –
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o-
o!%
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o
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