MGMA01H3 Chapter Notes - Chapter 3: Creative Market, Millennials, Health Canada
Document Summary
The company: top management, inance, r&d, accouning all are interrelated groups & work closely among company departments have impacts on the markeing"s department"s plans and acions. Supply shortages or delays, labour strikes, and other events can cost sales in the sr and damage customer saisfacion in the lr. Raising supply costs may force prices increases that can harm the company"s sales volume. Most marketers today treat their suppliers as partners in creaing and delivering customer value. Markeing intermediaries help the company promote, sell, and distribute its products to inal buyers. Reseller: distribuion channel irms that help the company ind customers or make sales to them. This includes wholesalers and retailers who buy and resell merchandise. Physical distribuion irms help the company stock and move goods from their points of origin to their desinaions. Markeing services agencies are the markeing research irms, target and promote its products to the right markets.
