MGMA01H3 Chapter Notes - Chapter 17: Direct Marketing, Kijiji, Ebay
Document Summary
Direct-mail marketing direct marketing by sending an offer, announcement, reminder, or other item to a person at a particular physical or virtual address. Can be used effectively in combination with other media. Catalogue marketing direct marketing through print, video, or digital catalogues that are mailed to select customers, made available in stores, or presented online. One of the best ways to drive online sales. Telephone marketing using the telephone to sell directly to customers. Online marketing efforts to market products and services and build customer relationships over the internet. Internet a vast public web of computer networks that connects users of all types around the world to each other and an amazingly large information repository. All kinds of companies now market online. Click-only companies the so-called dot-coms, which operate online only and have no brick-and-mortar market presence: amazon, expedia. Click-and-mortar companies traditional brick-and-mortar companies that have added online marketing to their operations.
