MGMA01H3 Chapter Notes - Chapter 9: E-Commerce

is the term that describes the actions a person takes in purchasing and using products and services. a) Marketing b) Market Research c) Consumer behaviour d) Consumer management

3. When looking at market segmentation, there are 2 main segment types. These are: a) Production and support b) Individual and family c) Mass and niche d) Consumer and business e) Buyers and users