MGMA01H3 Chapter Notes -Reinforcement, Cognitive Dissonance, Subliminal Stimuli

is the term that describes the actions a person takes in purchasing and using products and services. a) Marketing b) Market Research c) Consumer behaviour d) Consumer management

2. When using the total product concept, marketers think about a product as having different layers. The actual good or service that the consumer purchases when buying is the product. a) core b) actual c) fundamental d) augmented e) physical

3. The level of that a consumer has in a particular purchase depends on the personal, social and economic consequences of that purchase to the consumer. a) decision making b) involvement c) cognitive dissonance d) time dedicated