Textbook Notes for MGMC02H3 at University of Toronto Scarborough (UTSC)

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UTSCMGMC02H3Bill Mc ConkeyFall

MGMC02H3 Chapter Notes - Chapter 11: Statistical Hypothesis Testing, Controllability, Confirmation Bias

OC4171438 Page
16 Dec 2015
28
Post-decision regret a feeling that one should have purchased another option: may feel regret even if you have no info about the un-chosen alternatives
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UTSCMGMC02H3Bill Mc ConkeyFall

MGMC02H3 Chapter Notes - Chapter 9: Decision-Making, Affective Forecasting, Construals

OC4171439 Page
16 Dec 2015
15
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UTSCMGMC02H3Bill Mc ConkeyFall

MGMC02H3 Chapter Notes - Chapter 6: Communication Source, Classical Conditioning, Surgency

OC4171436 Page
16 Dec 2015
22
Impressions) unconsciously: consumers can form accurate impressions through thin-slice judgements. Mgmc02 chapter 6: attitudes based on low effort: Per
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UTSCMGMC02H3Bill Mc ConkeyFall

MGMC02H3 Chapter Notes - Chapter 8: Social Class, Materialism, Online Shopping

OC4171437 Page
16 Dec 2015
29
Mgmc02 chapter 8: problem recognition and information search: Problem recognition the perceived difference between an actual and an ideal state. Ideal
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UTSCMGMC02H3Bill Mc ConkeyFall

MGMC02H3 Chapter Notes - Chapter 4: Uptodate, Multiple Comparisons Problem, Holding Hands

OC4171437 Page
16 Dec 2015
31
Two broad domains of prior knowledge used for understanding (categorizing and comprehending) new info: knowledge content information we already have in
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UTSCMGMC02H3Bill Mc ConkeyFall

MGMC02H3 Chapter Notes - Chapter 7: Sensory Memory, Semantic Memory, Web Banner

OC4171436 Page
16 Dec 2015
20
Consumer memory a personal storehouse of knowledge about products and services, shopping, and consumption experiences. Retrieval the process of remembe
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UTSCMGMC02H3Bill Mc ConkeyFall

MGMC02H3 Chapter Notes - Chapter 1: Consumer Behaviour, Decision-Making, Sales Promotion

OC4171434 Page
16 Dec 2015
49
Consumer behaviour the totality of consumers" decisions with respect to the acquisition, consumption, and disposition of goods, services, time, and ide
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UTSCMGMC02H3Bill Mc ConkeyFall

MGMC02H3 Chapter Notes - Chapter 5: Communication Source, Master Sergeant, Conflicting Emotions

OC4171439 Page
16 Dec 2015
31
Mgmc02 chapter 5: attitudes based on high effort: Attitude a relatively global and enduring evaluation of an object, issue, person, or action. Foundati
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UTSCMGMC02H3Bill Mc ConkeyFall

MGMC02H3 Chapter Notes - Chapter 3: Product Placement, Aisle, Product Distribution

OC4171436 Page
16 Dec 2015
23
Mgmc02 chapter 3: exposure, attention, and perception: Exposure the process by which the consumer comes in physical contact with a stimulus. Marketing
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UTSCMGMC02H3Bill Mc ConkeyFall

MGMC02H3 Chapter Notes - Chapter 2: Motivated Reasoning, Self-Actualization, Appraisal Theory

OC4171438 Page
16 Dec 2015
18
High-effort behaviour more motivated and willing to spend time and energy. High motivation more attention, thought, understanding, evaluating, remember
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UTSCMGMC02H3Bill Mc ConkeyFall

MGMC02H3 Chapter Notes - Chapter 4: Toothpaste, Snack, Potato Chip

OC5528168 Page
6 Nov 2018
0
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UTSCMGMC02H3Bill Mc ConkeyWinter

MGMC02H3 Chapter Notes - Chapter 6: Communication Source, Healthy Choice, Physical Attractiveness

OC467803 Page
20 Feb 2017
0
Ch 6 - low effort routes to persuasion. Peripheral route to persuasion: aspects other than key messages arguments that are used to influence attitudes.
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