MGMC02H3 Chapter Notes - Chapter 9: Total Quality Management, Brand Valuation, Brand Equity
Document Summary
A service/product that can be offered to consumers as value/usefulness. Companies are growing more focus on building customer experiences. Consumer products: comparison price eg. materials and parts, capital items, and supplies and services. Include convenience products, shopping products, specialty products, and unsought products. Product attributes: product quality, adding customer value and satisfaction. Convenience products goods that are bought frequently and has minimal. Shopping products goods that are compared carefully on suitability, quality, and. Specialty products products with unique characteristics or brand identification. Unsought products not known/not normally considered for purchase. Business products purchased for further processing/use in conducting business. Quality management(cid:524) is when all company"s people are involved in improving quality of products. Marketers must first choose quality level to support product"s positioning. Conformance quality freedom from defects and consistency in delivering targeted level of. Packaging: designing and producing the container of the product good packaging is customer"s overall brand experience needed to attract more attention and market sale.
