Human resource management (hrm): set of organizational activities directed at attracting, developing, and maintaining an effective workforce. Strategic importance of hrm y hrm, also called personnel is critical for effective organizational functioning y. Job analysis: a detailed study of the specific duties in a particular job and the human qualities required for that job. Job description: the objectives, responsibilities, and key tasks of a job; the conditions under which it will be done; its relationship to other positions; and the skill needed to perform it. Job specification: the specific skills, education, and experience needed to perform a job. y the starting point in attracting qualified human resources is planning y hr planning involves job analysis and forecasting the demand and supply of labour. Job analysis is a systematic analysis of jobs within an organization and is made up of two parts: job description and job specification.