MGTA02H3 Chapter Notes -Sales Promotion, Brand Loyalty, Personal Selling

44 views17 pages
13 Apr 2013
School
Course
ivanzh686 and 40070 others unlocked
MGTA02H3 Full Course Notes
1
MGTA02H3 Full Course Notes
Verified Note
1 document

Document Summary

Value and benefits: ratio of benefits to cost, generally involves the price, expenditure of the buyer"s time, and the emotional satisfaction of owning the product. Types of goods and services: consumer goods: products purchased by individuals for their personal use. Industrial goods: products purchased by companies to use directly or indirectly to produce other products: services: intangible products, such as time, expertise or any activity that can be purchased. In a customer"s perspective, the price matters because it is the opportunity cost of money ex. Place (distribution): placing a product in the proper outlet, decisions about warehousing, inventory control, warehousing, channel distribution, etc. Promotion: techniques for communicating information about products. Target marketing and segmentation: target market: groups of people who share similar needs and wants, target segmentation: categorization of common needs of wants, and creating a product or service catered to each segment.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents