MGTA02H3 Chapter Notes - Chapter 2: Market Segmentation, Marketing Mix, Philip Kotler
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MGTA02H3 Full Course Notes
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Chapter 2 : marketing. - working to satisfy customer needs and wants . Recall that most human interactions are based on the fulfillment of personal interest. Marketing: the business function concerned with planning and organising the creation of a product, determining a price that people will pay, making the product know and making it available to customers. Product focus: an orientation toward producing improved goods and services for which the company has gained expertise in doing so. Most of the resources are poured into the creation of existing goods and increase of their improvement, also the increment of efficiency on the production process of said goods and service. Alternatively there are those business who seek to benefit the customer and provide them with what they want, this is said to be the customer focus: Customer focus: an orientation on determining the needs and wants of the customers in order to market and developed the goods and services that meet those wants.
