Production managers are responsible for planning and controlling the output of goods and services. Marketing managers must plan and control the development and marketing of the products. Financial managers: managers responsible for planning and overseeing the financial resources of a firm. Finance (corporate finance): the business function involving decisions about a firm"s long-term investments and obtaining the funds to pay for those investments. Obtaining funds to pay for those investments. Helping to manage the risks that the firms take. Financial managers collect funds, pay debts, establish trade credit, and obtain loans, control cash balances and plan for future financial needs. Financial manager"s objective is to increase the firm"s value, and thus stockholders wealth. In sole proprietorships and partnerships, profits translate directly into owner"s wealth, and in corporations, profits translate into an increase in the value of common stock. Responsibilities of the financial managers falls into three categories: cash flow.