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Chapter 5

book notes for chapter 5

by OC4536

School

University of Toronto Scarborough

Department

Management (MGT)

Course Code

MGTA02H3

Professor

Chris Bovaird

Chapter

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Chapter 5: Understanding Marketing Processes and Consumer

Behavior

•





•



• !

"

•#

o$#

o%#



o&#



o'#



•( 

!"

•)(  

!"

•*

!"

•+,

!-

"

•..



o%/.



o*.!"





o$. 



o..



o.

   



*%

!

"

0



)

!*1"

•

-



•%



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