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is the term that describes the actions a person takes in purchasing and using products and services. a) Marketing b) Market Research c) Consumer behaviour d) Consumer management
1. Why do organizations use market segmentation? a) Segment marketing has proven to be the most successful approach over time b) Organizations have limited resources c) To have a clear understanding of the target market d) Both a) and c) e) Both b) and c)
1. A marketing manager makes decisions about the following factors: product, price, promotion, and place. These factors are known as the: a) Environmental factors b) Marketing program c) Marketing mix d) Marketing concept e) Marketing process
