MGTA02H3 Chapter Notes - Chapter 9: Direct Selling, Telemarketing, Warehouse Club
4 Apr 2011
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MGTA02H3 Full Course Notes
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Chapter 9 the 4 ps - place. T he d istr ibut ion m ix. distribution mix is the combination of distribution channels a firm selects to get a product to end-users. Intermediary (middleman) is any individual or firm other than the producer who participates in a product"s distribution. generally classified as: wholesalers are intermediaries who sell products to other businesses, which in turn resell them to the end-users, retailers are intermediaries who sell products to end-users. a distribution channel is the path a product follows from the producer to the end- user. direct channel is a distribution channel in which the product travels from the producer to the consumer without passing through any intermediary. The direct channel is also prominent on the internet. In this channel, producers distribute products through retailers. wholesalers entered the distribution network to perform the storage function.
