T he role of t h e f i nanc ial manager. Financial managers are those managers responsible for planning and overseeing the financial resources of a firm. Financial managers collect funds, pay debts, establish trade credit, obtain loans, control cash balances, and plan for future financial needs. a financial manager"s overall objective is to increase a firm"s value and thus stockholders" wealth. Financial managers must ensure that a company"s earnings exceed its costs (earns a profit). cash flow management is managing the pattern in which cash flows into the firm in the form of revenues and out of the firm in the form of debt payments. more and more companies are learning to put their idle funds to work. By locating idle cash and putting it to work, firms not only gain additional income, but also can avoid having to borrow from outside sources. www. notesolution. com.