MGTA35H3 Chapter Notes - Chapter 16: Comparative Advantage
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Goals of persuasive speaking: win over your listeners, know your subject thoroughly. Do careful and extensive research to know your topic: maintain high standard of ethical behaviour. Two types of persuasive speeches: speech to influence thinking: an oral presentation aimed at winning intellectual assent for a concept or proposition. Speech of refutation: an oral counterargument against a concept or proposition put forth by others. Easier when dealing with facts than when dealing with beliefs. Harder to change beliefs: speech to motivate action: an oral presentation that tries to impel listeners to take action. Get listeners to start, continue, or stop an action. Ask for precise actions that you want. Say exactly what you want them to do. Whenever possible, get a response before listeners leave the room. Listeners leave room determined but forget when they get home. Phone calls and social media: ask listeners to pull out device and take action.
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