MGTA35H3 Chapter : Module 2

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Document Summary

Module 2: adapting your message to your audience. Initial: first to receive the message; routes to other audiences. Need to use research, knowledge about people/organizations to predict likely responses. Factors to consider when analyzing individuals and members of groups: Prior knowledge avoid mind-numbing details, remind readers of relevant facts. Judging-perceiving: the degree of certainty someone needs; judging types like organization and do one task at a time, perceptive types like possibilities, keep options open, may juggle between tasks. Values and beliefs: psychographic characteristics: qualitative rather than quantitative and include values, beliefs, goals, and lifestyles, geodemographic data: used to analyze and appeal to audiences according to where they live and what they buy. Factors to consider when analyzing people in organizations: Strongly influenced by perceptions and expectations of the groups to which they belong. Members create the affiliation, rules, and norms through accepted verbal and nonverbal symbols (discourse) each person is part of several discourse communities.