Module 5

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Published on 10 Oct 2011
School
UTSC
Department
Management (MGT)
Course
MGTA35H3
Module 6: Communicating You-Attitude
You-attitude: a way of communicating that demonstrates your ability to see
another point of view; empathizing
Style of writing that:
- looks at things from the reader’s point of view
- respects the reader’s intelligence
- protects the reader’s ego
- emphasizes what the reader wants to know
What is You-Attitude in Writing?
You-attitude messages focus politely and positively on the audience
Use appearance, layout, visuals, language, organization to create reader-
centred docs
How do I create Reader-Focused, You-Attitude?
1. Talk about the reader, not about yourself
- Tell readers how they benefit or are affected, not what you are doing for
them
2. Avoid talking about feelings, except to congratulate or offer sympathy
- Keep in mind an appropriate medium for messages ex: handwritten cards
for birthdays, marriages etc., face-to-face for negotiations, conflict-
resolution
3. Use you more often than I in positive situations. Use we when it includes the
reader
4. Avoid the blaming you in negative situations
- Instead use an impersonal expression or a passive verb
-Impersonal constructions: omit people and talk only about things
-Passive verbs: describe the action performed on something, without
necessarily saying who did it
How to use content and organization to create goodwill:
1. Content
- Only include necessary info, use appendix/attachement for additional info
- Anticipate and answer questions of objections the reader is likely to have
- Show why unasked info is included, and important
- Explain how subject of message affects reader
2. Organization
- Put most interesting info first
- Arrange info to meet reader’s needs, not yours
- Use headings and lists so that reader can find key points quickly
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Document Summary

What is you-attitude in writing: you-attitude messages focus politely and positively on the audience, use appearance, layout, visuals, language, organization to create reader- centred docs. How do i create reader-focused, you-attitude: talk about the reader, not about yourself. Tell readers how they benefit or are affected, not what you are doing for them: avoid talking about feelings, except to congratulate or offer sympathy. Keep in mind an appropriate medium for messages ex: handwritten cards for birthdays, marriages etc. , face-to-face for negotiations, conflict- resolution: use you more often than i in positive situations. Use we when it includes the reader: avoid the blaming you in negative situations. Instead use an impersonal expression or a passive verb. Impersonal constructions: omit people and talk only about things. Passive verbs: describe the action performed on something, without necessarily saying who did it. How to use content and organization to create goodwill: content. Only include necessary info, use appendix/attachement for additional info.