MGTA35H3 Chapter 3: Chapter 3

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Our culture is a learned set of assumptions that shape our perceptions of the world and of appropriate values, norms, attitudes and behaviours: perceptions about gender, age and social class are culturally based. Canada is a cultural polyglot: globalization demands effective intercultural communication. Foreign trade is essential to the growth of both individual businesses and. Cultural assumptions and expectations determine both the form and the content of every business interaction: high-context cultures: message (little is spelled out) most of the info is inferred from the context of a. Low-context cultures: context is less important; info is explicitly spelled out. Written agreements more important than spoken: communication is influenced by the organizational culture and by personal culture (e. g. gender, race, social class) Values, beliefs and practices: values and beliefs affect our response to people and situations. If a student gets too much help from another student it is considered cheating : values and beliefs are often influenced by religion.

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