MGTA35H3 Chapter Notes - Chapter 1-13: Deductive Reasoning, Microsoft Office 2007, Hasty Generalization
Document Summary
Strategic communicators: personal literacy: understand the value yourself. (self-awareness and self-esteem, social literacy: engaging and challenging other people, business literacy: focusing and mobilizing your organizaion, cultural literacy: valuing and leveraging cultural diferences. Percepion: awareness of the elements of the environment made possible through our senses. Stereotyping: a standardized metal picture that is held in common by members of a group and that represents an oversimpliied opinion, prejudiced aitude, or uncriical judgment. Projected cogniive similarity: the tendency to assume others have the same norms and values as your own cultural group. Outgroup homogeneity efect: the tendency to think members of other groups are all the same. Atribuion: the assignment of meaning to other people"s behavior. Impression formaion: the process of integraing a variety of observaions about a person into a coherent impression of that person. Self-concept: how we think about ourselves and describe ourselves to others.
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