MGTA35H3 Chapter Notes - Chapter 2 (online): Higher-Order Thinking, Impression Formation, Stereotype
Document Summary
California design, inc. is a small company that started in 1990 by clarence ross, and interior designer. During the housing boom of early 2000s, the company grew exponentially: adding designers, a sales consultant group, and manufacturing facility. Company survived the recent financial crisis by targeting its services to wealthy clients, less affected by the country"s economic decline: froze hiring in late 2000s and is currently short staffed in all key departments. Lara adams, interior designer at cd inc. , joined the company in 2005: gets frustrated by frequent communication mix-ups. Due to increased time pressure on remaining employees because of staff shortage: adams wants to drop some programs/services" the company offers to ensure customer satisfaction at the least amount of stress on adams" behalf. This could result in a loss of potential revenue. To be a strategic communicator requires a number of skills and abilities as well as certain knowledge and some would say mind-set.
