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Chapter 4

Chapter Four Notes


Department
Management (MGT)
Course Code
MGTA36H3
Professor
J Howard
Chapter
4

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Chapter 4 – Developing the Informative Presentation
1) Keep the information fresh. New and updated material or a personal experience
2) Make it well organized. Repeat key words, use charts & diagrams
3) Keep it interesting. Use colourfu l language, share anecdotes, histor ical infor mation, “what
ifs, stories, metaphors, case studies & humour. Ask questions or exercises to involve audience
4) Motivate the audience. Let them know whats in it for them r ight from the start, relevant
infor mation
Understanding Different Learning Styles – people forget what they hear
1) Repeat yourself. Tell them, tell them what you told them, & tell it to them again, but tell it
differently
2) Keep it simple. Short – easy to remember. Cut your topics into sections and present each one
separately
3) Focus on the big picture.
Putting It All Together
1) Chronological order. Arranged in order of occurrence or in a time sequence (use time line)
2) Spatial order. Use visuals & space to help audience understand better
3) Geographical order. Help bring audience to perspective
4) Topical order. Divide large topics
5) Comparison and contrast. Compares similar & contrast differences, use examples
6) Cause and effect. What has happened, will happen, the results, give multiple scenarios &
conclusions
Informative Presentation Planning Sheet
Pur pose of the speech, method of organization, audience description
Introduction: grabber, WIIFT, source credibility, preview statement
Body: main point, supporting details, transition, repeat
Conclusion: review, memorable statement
10 Commandments of Informative Presentations
1) less is more. Dont do data dumps, its how much the audience comprehends & retains
2) its a jungle to the audience. Provide multiple internal summaries, review, t hey dont know
the material
3) assume they dont understand. Better to make extra effort to explain than have them lost
4) keep relating back to what they already know. Memory is based on association, link back to
what they know
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